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Google Passing on Cost of Digital Services Taxes in India and Italy

29 July 2021

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Approved Changes

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India-Italy-United States

Google will begin passing on the costs of digital services taxes (DST) to their customers for online advertising displayed in India and Italy. The costs will be passed on in the form of an additional 2% fee that will be added to invoices for online advertising in these countries beginning 1 October 2021, although for India, the 2% fee is only added if the billing country is not India. This follows such fees added by Google for online advertising in Austria (5%), Turkey (5%), and the United Kingdom (2%) from 1 November 2020 and in France (2%) and Spain (2%)...