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Hungary Amends Advertising Tax to Comply with EU State Aid Rules

30 May 2017

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Approved Changes

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Hungary-European Union

On 25 May 2017, Hungary published Law XLVII of 2017 in the Official Gazette, which amends the country's advertising tax regime in order to comply with EU State aid rules. The regime was found in breach of EU rules in November 2016 primarily because its progressive tax rates granted a selective advantage to certain companies (those with lower advertising revenue) without any justification for the differing treatment ({News-2016-11-09/A/2- previous coverage}). The advertising tax originally applied at progressive rates up to 50% with an exemption for advertising income up to HUF 500 million, but was later reduced to 5.3% with an...