On 29 September 2020, Greece published Law 4728/2020 for urgent measures to deal with consequences of the Mediterranean cyclone Janos and further measures to deal with the continuing consequences of the COVID-19 pandemic. One of the main measures of the law is the introduction of an increased deduction for advertising expenses by companies that have been impacted by the COVID-19 pandemic. This includes a 100% deduction increase for advertising expenses incurred in 2020 and a 60% deduction increase for advertising expenses incurred in 2021. The increased deduction is subject to certain conditions, including that a company has needed to suspend...